Area produces ceramics, not tiles
An all-important difference that encapsulates the underlying philosophy of every single ceramic product that bears the Area name.
A constant ideal, a mission to give new life to ceramics, a product typical of the Italian and European manufacturing tradition and ever-present throughout human history. A material that is born from the earth, and has a profound respect for it. The entire range consists of natural clay, without any added industrial substances, with recycling of water and materials from the production cycle. The result is a tile body mix of supreme quality, expressing an immense commitment to the surrounding environment. What’s more the use of local clays, from quarries close to the three production zones, cuts transport costs, reduces environmental impact and safeguards the plants’ geographical surroundings.
Area Industrie Ceramiche - Area Franceram blends ancient and modern in an ecosustainable way, and is also the group that has conceived, industrialised and launched tegolasolare/tuilesol, the first photovoltaic ceramic tile that has no impact on the appearance of the urban or rural landscape and is totally friendly towards the artistic and historic architectural heritage. Beauty is good for the environment.